The San Diego legal market has become saturated with lawyers and firms over the past 10-15 years, making the competition fierce for the limited number of clients. Luce, Forward, Hamilton & Scripps and what was then Gray Cary Ames & Frye were the first two firms in the city, but in the 1980s some L.A. firms started setting up shop in the city. Tech-focused San Francisco firms arrived in the early 90s, taking advantage of the booming life sciences industry. Most recently, Boston firms such as Mintz, Levin, Cohn, Ferris, Glovsky and Popeo and Goodwin Procter are staking their claim in the southern CA market. Some people say that these new arrivals will not have what it takes to compete against the well-established firms, though others argue that with some agressive lateral recruiting, these firms will be able to grow their San Diego offices into a real player in the market.



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